Columbus, Ohio Area
Marketing and Advertising
wallingerconsulting helps clients grow revenues, increase profits, organize and focus.
Strategy. Tactics. And everything in-between.
Integrated marketing “change agent” thoroughly versed in strategic and tactical methodologies leveraging a variety of B2B and B2C clients, including IBM, NBA, Nissan, Siemens, 3M, Abbott, Roche Diagnostics, Siemens, Mitsubishi (Vital Diagnostics), Boehringer Ingelheim.
– business development and customer acquisition
– linking sales and marketing initiatives
– Partner and sponsorship pursuits
– software and hardware
– legal services
Team building, leadership, branding, identity and growth. Fluent in lead generation, innovative Partnerships and non-profit and not-for-profit funding.
Building “virtual teams” of freelancers and part-time employees for special assignments, start-ups, or product launches.
Also, a Mentor for Digital Media Accelerator Program at the Ohio University Innovation Center for high-tech start-ups.
Specialties: Bringing new marketing solutions to any business and providing a unique range of marketing disciplines, including marketing communications, promotions, public relations, advertising, direct mail, e-marketing, websites, corporate messaging, spokesperson, etc.
Best at authoring and orchestrating a marketing strategy and tactics that link back to the corporate goals and leverage marketing dollars with programs and processes that do more than just grow awareness of a brand … they generate revenue.
Consulting group focused on providing bottom line results for senior management of growing companies through marketing innovation and execution.
Handle a broad range of clients and assignments from pharmaceutical to software; from insurance to healthcare; from law firms to associations. Clients include: Abbott Nutrition, Duet Health, Radiant Technology, The Ohio Historical Society, Oxiem, Dynamit, NSB Software, VacationGuard (a subsidiary of Nationwide Insurance), James E. Arnold & Associates, Cambridge Integrated Services.
Marketing Director, Society of Cardiovascular Patient Care
SCPC is a process improvement organization committed to leading the fight to eliminate heart disease as the number one cause of death worldwide. Led re-branding effort in 2012, then started a Partner program that brought Fortune-500 companies like Siemens, Mitsubishi (Vital Diagnostics), Roche and Astellas into a broad-based approach to reach 1,000 member hospitals with new technologies and methodologies focused on three areas of patient care: Chest Pain, Heart Failure and Atrial Fibrillation.
Marketing Director, inVentiv Health
Marketing Director for two Divisions – iQ and inServ.
Managed the launch of iPad products at iQ, which is the digital innovation lab at GSW-W that identifies, develops and enables the commercialization of digital communications assets. iQ is a team of digital experts who utilize emerging technologies, software solutions and digital channels to produce first products for GSW-W teams to provide client brand teams.
inVentiv Health has 13,000 employees and manages marketing for all top 20 global pharmaceutical companies as well as emerging and specialty biotech leaders.
Marketing Manager, TERiX
Silicon Valley-based TERiX is a leading provider of maintenance hardware server and storage solutions to Fortune 500 companies. TERiX provides a variety of solutions for Sun, IBM, HP, and UNIX offerings.Serving more than 900 companies worldwide, TERiX has a unique business model and logistics capability which allows for cost-effective and added-value solutions that help decision makers manage data centers more intelligently.
Marketing Director, Wagenfeld Levine
Organized marketing department for law firm with 40 attorneys and 75 employees with offices in Miami, St. Louis, Philadelphia and Columbus, Ohio. Developed brand identity, wrote business plans for each office, developed sales process.
Regional Marketing Manager, Owens Corning
Managed Chicago and Columbus direct sales territories, including fully integrated marketing programs, advertising, television, direct mail, events management, telemarketing, e-marketing. Managed unique lead generation funnel model.
Marketing Director – Pharmaceuticals, ArcLight Software Systems
Manage all aspects of marketing pharmaceutical data provider start-up for joint venture between Wal-Mart, Cardinal Health, CVS. Control lead generation, trade shows, advertising, public relations, web site, brochures.
Marketing Manager, Aelita Software
Built marketing department, wrote strategic marketing plan, served as liaison with advertising/public relations agency, trade shows. Co-branded seminar series with Microsoft (50 cities). Sr. VP of eting
Sr. VP of Marketing, Macola Software
Overhauled marketing strategy, including advertising, direct marketing, public relations, lead generation and website. Provided programs and initiatives for reseller channel (350 companies). Initiated customer research and customer feedback vehicles. Overhauled the website, allowing for customized marketing front-end to reseller channel.
Marketing Director, Symix Software
Managed corporate rebrand of public software company. Responsibilities included advertising, marketing communications, sales tools, public relations, internet, video, conventions and conferences, including hosting 1,500 customers at Disneyworld at annual User Conference.
Client Strategist, ViA Marketing & Design
Managed operations Columbus advertising agency. Duties included complete client relationships, proposals, hiring, negotiating, billing and networking. Clients included ABB, Lakeshore, Symix Software. Managed team of seven.
Vice President, Grey Advertising
Managed a wide-ranging client base for Grey Advertising at New York headquarters. Accounts included IBM, Nissan (launch of “Infiniti” automobile), NBA, 3M, M&M Mars, BASF, Olympics.
Responsibilities included new client acquisition, account supervision, team building and full account management. Clients included mix of B2B from heavy industry (BASF – Chemcials) and B2C, including:
IBM – corporate-wide program for leveraging of the $40 million Olympic sponsorship, including individualized plans for 7 key lines of business (LOB).
NBA – launch of SkyBox collectible line with the program that included product launches, leverage of “Dream Team” merchandise through retail.
3M – full program for videotape line from professional to consumer use, including full library of historical videos produced in conjunction with Major League Baseball.
M&M – various product launches included brand extensions and new product introductions.
• marketing strategy
• integrated marketing
• marketing communications
• brand development
• business development