Areas of expertise include brand building, channel and direct marketing, alliance and relationship management for B-to-B and B-to-C models. He’s also certified in Solution Selling methodology

His strengths include strategic thinking, long-range planning, communications, creative team building, measuring return on marketing investment and cost-effective marketing solutions.

While a VP at the headquarters of Grey Advertising in New York City Mark Wallinger was part of a new business team that won seven accounts with IBM (including the IBM Olympic account), M&M Mars, the launch of the Nissan Infiniti, Pizza Hut and many more.

Individually, he used his new business skills at GCI (the public relations subsidiary of Grey) to develop and generate new accounts including two divisions of BASF, the NBA, 3M and Norsk Hydro.

As a consultant, he’s worked with Nabisco, The Limited, Bath and Body Works and Borden, as well as numerous start-up (he joined two) high tech companies and software companies.

As an officer at privately held Macola Software (since sold to Exact in 2001), he served as Executive Vice President of Marketing dealing with accounting, manufacturing and e-commerce software for growing businesses. He also managed the Microsoft and IBM relationships while at Macola.

A former award-winning reporter, he's been involved with high tech start-ups and acquisitions; large publicly-traded companies and small growing companies; individuals looking to organize and network and groups and associations looking to streamline communications and work smarter.