Scott Stitt is an Ohio-based attorney and national expert on legal issues relating to Employee Retirement Income Security Act (ERISA). It’s a narrow niche, but there was no social forum for experts. Today, he runs the second largest online social media network of ERISA experts
on LinkedIn.
It’s a narrow niche, but there was no forum nationally for experts. ERISA is a complicated federal law that sets minimum standards for pension plans in private industry. Today, he runs the second-largest online social media network of ERISA experts on LinkedIn.
wallingerconsulting helped:
- Establish the largest online ERISA gathering of subject matter experts nationwide
- Grow an online ERISA group using LinkedIn User Groups
- Establish himself as the Owner of the group, which focused on legal experts, legal providers and experts in the area of ERISA from a variety of industries and national concerns
- Provide critical updates, national matters, news and notes from key rulings to the group
- Become the de-facto national legal authority on using social media to connect the nation’s largest online network for this legal niche
- Leverage the group on an ongoing basis for national initiatives
Tactics:
Capture a National Audience of Legal Subject Matter Experts as the de-Facto National Social Media Guru Using LinkedIn Groups.
“wallingerconsulting did more than just help me learn how to use social media, especially LinkedIn and LinkedIn groups,” said Stitt. “It helped me grow my business. Annually, the group has grown over 100% year-over-year (currently 1,600 members). It’s been a wonderful experience and the return on this minimal investment has paid huge dividends for my practice. I wasn’t fluent on social media, or LinkedIn, but wallingerconsulting made it easy, coached me through it and made it just a piece of a bigger marketing strategy that really worked.”
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