Technology: Provide Marketing Strategies, Tactics, and Team

Radiant was growing, but CEO Greg Myers needed help … fast. He was recommended to wallingerconsulting by a former employee.

wallingerconsulting helped:

  1. Rebrand the company
  2. Roll out the rebrand to the new facility
  3. Identify, hire and work alongside a designer and developer to overhaul the website
  4. Write and work alongside a designer for printed collateral customized for multiple offices
  5. Outline models for growth of additional vendors, such as telesales
  6. Research three markets: Louisville, Cleveland, Cincinnati
  7. Provide vendor telesales professionals with market overviews, scripts and lists
  8. Prepare and manage an annual marketing budget
  9. Recruit and hire a marketing manager
  10. Prepare models for additional lines of business, such as a Design Department


Rebrand, launch a new website, build various growth models and hire full-time and part-time employees for Marketing in less than six months.

“wallingerconsulting was a great investment for our business,” said CEO Greg Myers. “Mark was able to parachute in, learn the needs of the business and deliver just as he said he would. Within six months we rebranded; had a new website; were written up by leading local business media outlets and had a new Marketing team. We also an intern program and a network of vendors to support us as we grew. It wasn’t easy work, and much of it required catching us between engagements and regular daily activities, but Mark worked his schedule to fit ours.”