start Crowd Appreciation	Crowd Appreciation Crowd Appreciation (funny) Background Branding What's in a Brand Intel Case History Selling & Technology as Fashion Intel, Branding and the Internet Listening Listening Exercise Listening with a "New Ear" A Mickey Mouse Organization Keep Marketing Simple & Brand Building The Process Microsoft Direct Marketing and IBM Narrowcasting Success The Better Website Lead Generation, Co-op and Listening Super-targeted Ads and Microsoft E-Commerce IBM, Microsoft and Partnership